The Shop May Close for the Night, But the Tech’s Mind Never Stops Working

The HUB:  24/7 Online Training Site for Techs Who Never Quit

The Reality:

Even when the shop closes for the night, the auto tech doesn’t call it quits at the end of the day. Like so many of us, their head’s still connected to their work.  Could be thinking about one of the installations scheduled for tomorrow. He’s an experienced pro, but maybe this particular product is new to him.

The Opportunity:

If he’s got questions, he’ll get answers at The newly-launched HUB is a 24/7 online Center of Knowledge, all about wheel bearings. Geared toward professional auto technicians but accessible to anyone, The HUB features online videos offering easy-to-follow installation instructions and tips for those working in and around auto bays. HUB TV, the video series, provides on-camera tutorials from auto techs with hands-on experience. Other useful tools include informative blogs insightfully written by seasoned techs.

The Why:

As quickly as automotive aftermarket technology is advancing, today’s techs appreciate having a reliable source of training at their fingertips—whenever, wherever they are. With frequent use of, techs will value BCA as a resource for professional information and associate the brand with quality.


The BCA Brand: offers on-going training and certification opportunities for professional installers of wheel bearings. It also enables BCA to promote its highly regarded brand of products, as well as introduce innovations and additions to its line. BCA provides highly engineered replacement parts. Excellence is embedded in both the company’s commitment to the latest technological advancements, and its design philosophy of performance that’s always OE. supports and advances the BCA brand promise.


The Results:

Today, what’s encountered online is a huge part of the ‘customer experience’ that determines brand loyalty. And the online training we developed for automotive technicians literally put our client’s brand into the installers’ hands.




2015-2016 & 2016-2017 ACPN President’s Awards for Catalog Excellence

The President’s Award marks the highest level of honor within the Automotive Content Professionals Network (ACPN)

Mobile Catalog Category: BCA Bearings App

“Our mobile app was developed to support our overall goal of building the BCA brand using the improved content. Much more than just a flashy front page, our app is filled with complete application coverage, multiple product images, and technical support information. We are confident our customers will enjoy the enhanced experience created by the intuitive design and ease of access to the enriched content within the app.” -Mark Richardson, Catalog Manager, BCA Bearings




2015 Automotive Communications Awards

The Car Care Council Women’s Board honored EXTEND PERFORMANCE with three awards for BCA Bearings

Facebook Customization Category:
BCA Bearings

Pinterest Page Category:
BCA Bearings

Mobile Device Category:
The HUB from BCA Bearings VIN Scan App