In addition to being a longtime OE supplier, MotoRad dominates in automotive thermostats, radiator caps, and fuel caps sold to the American aftermarket. But there was one area where the powerhouse needed a boost. Shawn Collins explains, “MotoRad is a brand leader. They deserve a site that leads users to the excellent products they offer, and the training to successfully install them.”

We Created a Dominant Website to Intensify User-Engagement delivers the ultimate user-engagement experience by integrating their eCatalog into the site. This allows users to do a product search without getting directed away from the client’s domain. Our proprietary, creative software enables MotoRad to stay in complete control of the brand content the user sees.

Standout features of the site include:

  • Mobile-friendly, responsive design
  • eCatalog integrated into the brand’s website
  • First-to-market product releases
  • New product introductions
  • Where to buy MotoRad parts
  • Tech tips for the professional installer
  • Training Videos
  • FAQs
  • Utilization of our social media manager expertise


“Everyone at MotoRad is extremely excited about our newly designed website. The new product search/catalog function is world-class and should prove as a valuable tool for our customers. The dynamic search function and wealth of content (images, videos, application and interchange data) for each and every one of our products is category leading and all provided in a responsive interface that is one of the fastest you’ll find in the automotive aftermarket. We turned to EXTEND PERFORMANCE for the development of the new MotoRad website, based on their track record for creating some of best content rich sites in the industry. I’ve worked with them on many projects over the years and never cease to be amazed by the results. Their ability to make even the most demanding concepts become reality, is what sets them apart from others. They are not content with merely doing what is asked, but strive to provide suggestions/solutions that enhance the user experience… all on time and within budget.”

Brandon Kight, MotoRad Director of Marketing & Program Development







2016 Automotive Communications Awards

The Car Care Council Women in Auto Care honored MotoRad with two awards:

  • Best Website – Business to Business
  • Best Facebook Customization – Business to Consumer









2015-2016 ACPN President’s Awards for Catalog Excellence

The President’s Award marks the highest level of honor within the Automotive Content Professionals Network (ACPN

President’s Gold Award in the Web Catalog Category: MotoRad Online Catalog

“The recognition from ACPN reinforces the MotoRad belief that our commitment to improved customer experience drives innovation. Our product and catalog teams work tirelessly to add new coverage and provide the most up-to-date application research and content for our products. We thank EXTEND PERFORMANCE for our catalog integration, which helped us bring home the gold.”
-Brandon Kight, Director of Marketing & Program Development, MotoRad