We are passionate about leading automotive aftermarket brands to performance excellence.


EXTEND PERFORMANCE is an award-winning Automotive Consulting Group tailored to the Aftermarket industry. We are forged from industry experts, manufactured in the Midwest where hard work and a handshake still mean something.

Have the desire to be an industry first-to-market or category leader? You should call us first. Our plans have moved the Aftermarket since 2011. If you have the passion and guts to compete to win, we’ll build you the blueprints to achieve these results.

“EXTEND PERFORMANCE has grown to be a vital thought leader in the Automotive Aftermarket and is a valued member of AASA, the light duty aftermarket division of MEMA (Motor & Equipment Manufacturers Association). EXTEND PERFORMANCE has provided exceptional support and services to our members and has sponsored both our Vision Conference and now our Technology Conference.  I truly believe EXTEND PERFORMANCE has contributed above and beyond to this industry!”

Ben Brucato, AASA Director of Membership, Sponsorship Programs and Member Services

“Everyone at MotoRad is extremely excited about our newly designed website. The new product search/catalog function is world-class and should prove as a valuable tool for our customers. The dynamic search function and wealth of content (images, videos, application and interchange data) for each and every one of our products is category leading and all provided in a responsive interface that is one of the fastest you’ll find in the automotive aftermarket. We turned to EXTEND PERFORMANCE for the development of the new MotoRad website, based on their track record for creating some of best content rich sites in the industry.”

Brandon Kight, MotoRad Director of Marketing & Program Development

Our breadth of marketing expertise includes content, CRM, social, SEO, and other customer engagement methods that we custom-modify to fit your brand like a racing glove.



2015-2016 ACPN President’s Awards for Catalog Excellence

The President’s Award marks the highest level of honor within the Automotive Content Professionals Network (ACPN)

  • President’s Gold Award in the Web Catalog Category for MotoRad Online Catalog
  • President’s Award in the Mobile Catalog Category for BCA Bearings App

2016 Automotive Communications Awards

The Car Care Council Women in Auto Care honored EXTEND PERFORMANCE with six awards


2015 Automotive Communications Awards

The Car Care Council Women’s Board honored EXTEND PERFORMANCE with six awards

  • Car Care Clinics’ Category:
    Airtex Fuel Delivery Systems PUMP•ED
  • Facebook Customization Category (tied):
    Airtex Fuel Delivery Systems
    BCA Bearings
  • Pinterest Page Category:
    BCA Bearings
  • Mobile Device Category (tied):
    Airtex Fuel Delivery Systems VIN Scan App
    The HUB from BCA Bearings VIN Scan App





Recent Industry Awards

National Catalog Managers Association (NCMA) President’s Award for Catalog Excellence in the web category for FuelPumpU.com, 2014-2015.

2012-2013 FuelPumpU.com online catalog also earned a President’s Award, the NCMA’s highest level of honor.



2013 AAF Addy Awards

  • Airtex VIN Scan App - Print Ad
  • Airtex VIN Scan App - GPS & Location
  • Airtex VIN Scan App - Email
  • Airtex VIN Scan App - Integrated Campaign
  • Airtex QR Code - Integrated Campaign

Give The Technician of Today Something They Can Use, And They’ll Associate Your Brand with Value.

The EXTEND PERFORMANCE brand installing team gives automotive technicians the tools they need to keep that process running smoothly. Our brand installing resources, including: